Sendy is a self‑hosted email newsletter application that allows users to send bulk emails using Amazon SES (and other SMTP providers) at very low cost. It’s a one‑time purchase (or license), where you host it yourself, and only pay for the email sending service with Amazon SES (or similar), with powerful list management, autoresponders, segmentation, and reporting built in.

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Main Features

• Pay‑as‑you‑send model: no ongoing monthly fees tied to subscriber counts; sending cost via Amazon SES is very low (e.g. ~$1 per 10,000 emails).
• Subscriber & list management: segmenting, custom fields, unsubscribe & bounce/complaint handling, double opt‑in, import/export of subscribers.
• Autoresponders & drip campaigns: send timed follow‑ups, scheduled emails for specific dates, recurring emails, etc.
• Branding & client management: custom domains for links/unsubscribes, “brands” (client accounts) with privileges, ability to white‑label client accounts, set limits, and give clients access under your control.

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The White Label Benefits of Sendy

Sendy includes “white labeled client accounts” (or “brands”) as part of its offering. This means a site owner (or agency) can use Sendy to provide newsletter/email‑marketing services under their own branding. You can set up separate “brands” for clients or products, customize domains, control permissions, and let those brands send newsletters/designed campaigns at volumes you set. You benefit by owning the customer relationship, controlling pricing, capturing more of the value, and avoiding recurring fees of hosted email platforms — while still using Sendy’s infrastructure.

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White‑Label Features

• Create client/brand accounts under your brand identity: custom domains, branding on unsubscribe/web links etc.
• Set and control sending limits, privileges and pricing per brand/client.
• Let clients send emails, manage lists, view reports within your branded dashboard.
• Save on costs: since you’ve bought Sendy once and host it yourself, ongoing sending costs are only what you pay SES or another SMTP provider, so margins can be high.