ActiveCampaign is a marketing automation platform that combines email marketing, CRM (customer relationship management), messaging, analytics, and automation workflows. It helps businesses manage contacts, send targeted messages, track behavior, and automate marketing and sales processes.

Main Features:

• Advanced automation workflows: triggers, conditional logic, goal‑based steps, site/event tracking, etc.
• CRM with lead & deal management: track leads, sales pipeline, follow‑ups, behavior‑based scoring.
• Email & campaign tools: drag‑and‑drop editor, templates, split‑testing, segmentation, personalization.
• Multi‑channel messaging & tracking: not just email but also site & event tracking, audience behavior monitoring, integrated messaging or chat tools.

The White Label Benefits of ActiveCampaign

Description & Benefits:

ActiveCampaign offers white‑labeling (especially in Enterprise or Agency‑partner plans) that allows businesses or agencies to make the platform appear as their own. This means customizing the domain, branding (logos, colors, CSS/HTML), hiding references to ActiveCampaign itself, and controlling the look & feel of the user interface. This helps when reselling, offering marketing automation services to clients, or integrating the platform into your own branded offerings.

How the white‑label version helps a site owner monetize their website with the offering

A site owner can use ActiveCampaign’s white‑label functionality to offer marketing automation or email‑CRM services to their audience or clients under their own brand. Instead of directing clients to ActiveCampaign, they deliver the same tools but branded as belonging to their company. This lets them set pricing, retain client relationships, package the service, possibly include setup or consulting, and earn recurring revenue. Also, by owning the branding and interface, they appear more professional and can better embed this offering into their website or product line.

White‑Label Features:

• Custom domain and branded login / URLs so the platform looks like part of your own website/business.
• Replace logos, icons, and visual styles (CSS/HTML, templates) to match your branding.
• Remove ActiveCampaign‑specific references, copyright, help links, etc., so it appears as your own product.
• For agencies, ability to apply those white‑label settings per client account—so each client sees your branding rather than ActiveCampaign’s.