Flywheel is a managed WordPress hosting platform designed for creatives, designers, agencies, and freelancers. It focuses on providing fast, secure, and reliable hosting specifically tailored for WordPress sites, along with tools and workflows optimized for clients and teams (staging, migrations, local dev, etc.).

Main Features:

• Managed WordPress hosting with performance‑optimised infrastructure (server‑side caching, CDN, uptime, etc.).
• Safety, backups, and security: nightly backups with easy restores, malware scans/cleanup, automatic WordPress updates.
• Developer / agency‑friendly tools: staging sites, site cloning/blueprints, collaboration tools, local development workflows.
• Flexible billing transfers & client‑facing controls: ability to transfer billing rights to clients, manage many sites under agency plans, collaborate with clients under controlled permissions.

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The White Label Benefits of Flywheel

Description & Benefits:

Flywheel’s Agency Partner program includes a White Label feature, which allows agencies to resell WordPress hosting services under their own brand. With White Label, agencies can use their own branded client portal (dashboard), set and bill clients directly, and present the hosting offering as part of their own service suite. Flywheel handles the technical infrastructure, security, updates etc., while agencies manage the client‑facing side, pricing, and branding.

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How the white‑label version helps a site owner monetize their website with the offering

If you own a website, agency, or a service‑business related to WordPress/web design, using Flywheel’s White Label version gives you the ability to offer hosting as a product under your brand. You bundle it with your other services (design, maintenance, SEO, etc.), charge your own rates, set up recurring income for hosting/maintenance, and deliver a seamless branded experience to your clients. Because Flywheel manages the technical side (servers, security, backups, performance), you can focus on client acquisition, branding, and margin, rather than infrastructure.

White‑Label Features:

• Branded client portal/dashboard so clients see your name/logo rather than Flywheel’s.
• Ability to manage billing to clients directly: you decide what you charge, and you invoice or collect payments under your pricing structure.
• Handling technical hosting ops behind the scenes: Flywheel provides the infrastructure, hosting, backups, performance/security etc., so you don’t need to manage those.
• Free or discounted perks for agency (partner) sites: e.g. free hosting for your agency’s own site, dedicated account manager, early access to features, support.