Mention is a media monitoring & social listening platform that lets brands, agencies and businesses track what’s being said about them (or topics of interest) across the web and social media. It gathers mentions from many sources in real time, gives analytics (sentiment, reach, trends), allows filtering and alerting, supports collaboration, and helps companies better understand their brand reputation and online presence.

Main Features:

• Real‑time monitoring across a wide range of sources (blogs, social media, news, reviews, etc.), with alerts when new mentions appear.
• Sentiment analysis, filtering, and query/alert configuration (including Boolean operators, filters by language, source, country etc.) so you can focus only on what matters.
• Reporting & dashboards: visualised data (charts, graphs, etc.), custom reports, historical data access for trend analysis.
• Collaboration & productivity tools: shared alerts, assignment of tasks, team/member permissions, ability to share dashboards and export / send reports.

The White Label Benefits of Mention

(Note: Based on information about their features for agencies / branded reporting etc.)

Description & Benefits:

Mention offers capabilities that let agencies or brands present reports and alert dashboards under their own branding. While they may not publicly call the offering “white label” in the same way as some SaaS licensing programs, there are features (especially in their agency‑ or enterprise‑level plans) that allow you to customise visual branding (logos, colours), send reports in your name, and remove or minimise mention of Mention itself in client‑facing outputs. This helps agencies deliver monitoring, listening, and analytics as part of their own branded service offering, making it feel like their internal tool or product rather than an external service.

How the white‑label version helps a site owner monetize their website with the offering

If you own a site, run an agency, or have a customer base that needs social listening / brand monitoring, using Mention’s branded/reporting features means you can offer monitoring / sentiment‑analysis / trend reports as a service under your own brand. You can sell subscriptions, consulting, or packaged offerings around these reports. Because much of the work (data gathering, dashboards, infrastructure) is done by the platform, your main investment is marketing & customer relationships. This allows recurring revenue, more value delivered to clients, and more control of your branding and perceived value.

White‑Label Features:

• Customisable branded reports & dashboards (your logo, color scheme, layout) so clients see your brand in all output.
• Ability to schedule & send reports / alerts under your own sender identity/name (so they appear to come from you).
• Historical data & filtering to enable richer insights & trend analysis that can be packaged / sold as premium services.
• Team / user / permission settings so you can manage multiple client accounts and collaborate internally under your brand.